Box Nation


FLYING SQUAD

CUSTOMER CAMPAIGN

 

EVENT NAME: Rule Britannia @ Wembley Arena – Sat 16th March 13

COMPANY: Frank Warren – Box Nation

WORK TO COMMENCE: Sunday 3rd March 13

DESCRIPTION OF WORK:

 

THE BRIEF

To reach sporting fans of likeminded members of the public to get bums on seats for a heavy weight boxing match @ Wembley arena with a capacity of

12,500 seats, it is London’s second-largest indoor arena after The O2 Arena.

 

THE CAMPAIGN

15k of flyers to be distributed to football stadiums on the way in to the grounds & being very vocal (live heavy weight boxing @ Wembley) over one weekend in London, to give it that last push for ticket sales before the forthcoming boxing event in 2 weekends time

 

Saturday 2nd March 13

Upton park football stadium

Westham vs Norwich

1.30-3pm

Xs 6 workers / 4k flyers

 

Loftus road football stadium

QPR Vs Manchester City

1.30-3pm

Xs 4 workers / 3k of flyers

 

Sunday 3rd March 13

White hart lane football stadium

Spurs vs Arsenal

1.30-3pm

Xs 8 workers / 6k of flyers

 

Craven cottage football Stadium

Fulham Vs Newcastle

1.30-3pm

Xs 4 workers / 2k of flyers

 

THE RESULT

The promo team distributed various different amounts of flyers to the different football stadium by putting the teams in key points of the main flow of traffic into the stadiums, approaching & interacting with members of the public, talking & handing over the flyer, to form a good word of mouth element.

Total of 15k of flyers distributed, with a word of mouth of double.

Units of sales were noted after the weekend with a rise in sales the week following.