EVENT NAME: Rule Britannia @ Wembley Arena – Sat 16th March 13
COMPANY: Frank Warren – Box Nation
WORK TO COMMENCE: Sunday 3rd March 13
DESCRIPTION OF WORK:
To reach sporting fans of likeminded members of the public to get bums on seats for a heavy weight boxing match @ Wembley arena with a capacity of
12,500 seats, it is London’s second-largest indoor arena after The O2 Arena.
15k of flyers to be distributed to football stadiums on the way in to the grounds & being very vocal (live heavy weight boxing @ Wembley) over one weekend in London, to give it that last push for ticket sales before the forthcoming boxing event in 2 weekends time
Saturday 2nd March 13
Upton park football stadium
Westham vs Norwich
Xs 6 workers / 4k flyers
Loftus road football stadium
QPR Vs Manchester City
Xs 4 workers / 3k of flyers
Sunday 3rd March 13
White hart lane football stadium
Spurs vs Arsenal
Xs 8 workers / 6k of flyers
Craven cottage football Stadium
Fulham Vs Newcastle
Xs 4 workers / 2k of flyers
The promo team distributed various different amounts of flyers to the different football stadium by putting the teams in key points of the main flow of traffic into the stadiums, approaching & interacting with members of the public, talking & handing over the flyer, to form a good word of mouth element.
Total of 15k of flyers distributed, with a word of mouth of double.
Units of sales were noted after the weekend with a rise in sales the week following.